From tiny facelifts to full on reconstructive surgery, Inc.’s The Evolution of Corporate Logos takes a look back at where the logos of some of the world’s most recognizable brands started from. Several logos have gone through a number of iterations. Many of which, like IBM’s logos over the years, would be unrecognizable today.
Others have kept the general look and feel and have changed reflecting the times. The ubiquitous Shell logo lost the world “Shell” over the years, and we see that Walmart has returned to its roots and is now back to using its original light blue hue.
Arguably one of the most recognizable logos in the world (second only to McDonald’s), Apple started out with a rather complicated design with Sir Isaac Newton under an apple tree. Fortunately, the company employed the genius of designer Rob Janoff who designed the solitary apple synonymous with innovation today. Other brands with an evolution worth mentioning: Kraft, Tropicana, Coca-Cola, and De Beers. Read More.