BRANDS ON THE VERGE

Marchon Eyewear Loses Coach Licensing to Luxottica Group

Coach ends its relationship with eyewear manufacturer and distributor, Marchon, as it recently announced its deal with Luxottica Group SpA and U.S. to make prescription eyewear and sunglasses under the Coach, Coach Poppy and Reed Krakoff brands.

This partnership is expected to add more than $100 million in sales per year after full launch in January 2012. Luxottica’s portfolio contains such luxury brands as Bulgari, Prada, Chanel, and Dolce and Gabbana. Adding Coach to their roster will give them a stronger footing in the North America and Asia middle market or accessible luxury.

Andrea Guerra, Chief Executive Officer of Luxottica Group stated, “We are very excited and proud to be entering this new partnership with Coach, one of the most important accessories brands in the world. Over the years, Coach has enjoyed increasing global recognition and is now greatly appreciated by consumers throughout the world, and we are confident that this partnership will be mutually beneficial. Read more. (Luxottica Group)

This entry was published on 10/06/2010 at 4:06 pm. It’s filed under All Posts, Licensing, Luxury, Retail and tagged , , , . Bookmark the permalink. Follow any comments here with the RSS feed for this post.

One thought on “Marchon Eyewear Loses Coach Licensing to Luxottica Group

  1. katheen on said:

    Quality was much better with Marchon. Luxottica Coach seems very cheap!!! Too bad!

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