London Fog Gets Sexier

AMC Mad Men fans will recall last season’s episode where Don Draper, formerly of Sterling Cooper and now of Sterling, Cooper, Draper, Pryce, pitches a sexy ad to London Fog to sell their trench coats. The episode ends with London Fog not biting, but in real life the brand has taken a sexy turn with actress Christina Hendricks, better known as Mad Men’s Joan Holloway Harris, as the spokesperson for their new multimedia campaign. Hendricks said about the brand, “London Fog is a classic brand, which I love.  It also ties in to Mad Men. We used London Fog in the show, and this was a nice way to tie everything together.  The trench is such an iconic shape for men and women.  It works for anyone – it worked in the 1960s, and it works now.”

The print campaign will roll out in October magazines such as Elle and InStyle. London Fog is a part of Iconix Brand Group, Inc., and its categories include outerwear, handbags, footwear, luggage, children’s outerwear, cold weather accessories, home, eyewear and umbrellas.  Past London Fog spokespeople have included Eva Longoria Parker and Tony Parker, Gisele Bundchen and Teri Hatcher. Read more. (PRNewswire)

This entry was published on 10/02/2010 at 11:53 pm. It’s filed under All Posts, Fashion, Licensing, Retail, Television and tagged , , , , . Bookmark the permalink. Follow any comments here with the RSS feed for this post.

2 thoughts on “London Fog Gets Sexier

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