BRANDS ON THE VERGE

Google Celebrates Pac-Man’s 30th Anniversary with Logo Game


The ever-innovative Google celebrated the 30th birthday of Namco Bandai’s Pac-Man. Google transformed its homepage logo or Google doodle, into a small replica of the legendary arcade game. Since it’s inception in 1980, Pac-Man has become synonymous with arcade games of this era. Pac-Man is arguably one of the world’s most recognizable video game brands and  80’s popular culture icons. The brand is licensed in over 250 countries, extending beyond gaming to include tees, toys, accessories, and electronics. A few years ago, a surge in retro gaming and other 80’s kitsch created a renewed interest in licensing for the Namco brand.

Google has used its homepage as a canvas to celebrate several holidays, historical figures, and causes. Aside from its Google for Doodle contests, which calls for school-aged children to submit clever drawings based on the search engine’s logo, this is the first time Google has developed an interactive use of its logo’s interface.  Read more. [The Street]

This entry was published on 05/21/2010 at 9:14 pm. It’s filed under All Posts, Licensing, Technology and tagged , , , . Bookmark the permalink. Follow any comments here with the RSS feed for this post.

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